Super Bowl LVII
Role: Head of Marketing
Super Bowl is arguably advertising’s biggest time of year. Every year, we collaborate Global creative company, The Mill, collaborate with clients to bring a variety of incredible spots to the screens of almost 100 million US viewers and more worldwide for The NFL's Super Bowl.
Brief
In order to showcase the breadth and depth of work, the marketing team devised a month-long campaign to spotlight Super Bowl advertisements and projects, both past and present. This campaign will shine a light on the creative teams and thought leaders behind these ads, as well as the cutting-edge technologies utilized to bring them to life. By doing so, viewers will get a comprehensive look at the artistry and innovation that goes into producing the stunning advertisements that captivate audiences on Super Bowl Sunday.
Approach
A digitally-led campaign including over 120 press mentions in various advertising trades (including Ad Age, AdWeek, The Drum, Muse by Clio, etc.), 15 website editorial pieces, 60+ social media post across LinkedIn, Instagram and Facebook.
Results
Website and Social Sizzle
Generic sizzle video was launched on the brand website and all social media at the conclusion of Super Bowl LVII.
2023 Reel
Promotional montage of all The Mill’s advertising placements from the Super Bowl season.
