Future of Creative Technology
Role: Marketing Manager, Producer
As a result of the global pandemic, The Mill, a global creative production company, faced the challenge of maximizing its client reach. Festivals that foster innovation and cultivate thought such as SXSW and FMX were canceled or postponed. In order to share its new work, and ideas the marketing team needed to find virtual means to promote the company and its leaders.
Brief
The marketing team created a free virtual festival, ”The Mill & Co. Presents: The Future of Creative Technology,” divided into separate tracks that include live presentations, visual prompts, white papers, and a podcast, made for everyone. Presented on Youtube, the team hosted two hours of talks and panel discussions each day, including interactive live Q&As with speakers and guests.
Approach
Results
By adapting to this new reality and embracing digital platforms, The Mill was able to stay engaged with its audience and continue to drive creativity and collaboration even during challenging times. The live events saw an average of 200 attendees a day while the media is still live on YouTube and has 67k views and counting.