Mill Talk is a podcast exploring trends, big ideas and creative works that relate to advertising, production and the digital arts.
Role: Creator and Executive Producer
At the outset of the pandemic, The Mill, a global creative production company, faced the challenge of reaching out to its clients, creative community, and the public without the benefit of in-person events such as the Cannes Festival or AICP Week. In order to share its new work, ideas, and connect with its audience in a cost-effective manner, The Mill had to find new ways of virtual communication.
Brief
Collaborating with sound partners, Sound Lounge and later Lime Studios, Mill Talk was launched: a podcast exploring trends, big ideas and creative works that relate to advertising, production and the digital arts. Drawing on insights from leading names across a variety of industries and disciplines such as HBO Max, Riot Games, Ad Age’s 2022 A-List Agency, Mischief @ No Fixed Address and more.
Approach
Results
The podcast finished with 3 seasons/series, ranging from 4-6 episodes averaging over 8,000 streams per episode. Mill Talk still lives on all streaming platforms including Spotify, Apple Podcast, Google Podcast, Deezer, Amazon Music, iHeartRadio, Stitcher, and Gaana.
Future of: Race in the Advertising Industry
Released: Aug 19, 2020
This episode explores past ways in which advertising has helped perpetuate racism and prejudice and the role the industry plays in ending these injustices as we move forward. We look at brand reactions to the latest demonstration of the Black Lives Matter movement and how companies must continue the work to establish change even after #BLM is done trending.
